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  • Full Digital Discography

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about

Fascinating! The Gobbledok is a fictional advertising character in Australia from the late 1980s to mid-1990s, recently re-emerging in new marketing campaigns in 2010. It is a pale brownish alien with an obsession for eating Smith's Potato Crisps. The Gobbledok subsisted on Smith's chips because they reminded it of its home, Dok the Potato Planet.

The Gobbledok became famous for the catchphrase "chippie, chippie, chippie!"

The campaign was first conceived in 1987 by Sydney's George Patterson Advertising for what was then The Smith's Snackfood Company. Brainchild of in-house writer John Finklesen, the character was designed and brought to life by special effects creator Warren Beaton - also responsible for creating Wattie's NZ's "Getti" - and originally performed by small stature reality TV personality Deanne Jolly, who stands at 1.21m tall.

Initially, Finkleston conceived of the Gobbledok as a one-off spot to introduce Smith's new "Seal of Freshness" packaging for their Crisps - featuring a new less moisture-permeable wrapper. The very first TVC featuring the gobbledok began shooting on location at Sydney's Chatswood Coles Supermarket on 31 May 1987, and was Directed By John Clark & produced by Ian Iveson of Iveson Clark Productions, Agency producer for George Patterson was Des Freeman.

The unexpected success of the Gobbledok's first "one-off" commercial spot lead to problems in further productions. As the first spot featuring the Gobbledok was never intended to be continuing series, the animatronics used were necessarily limited in their facial expressions. With the increasing budget in later commercials, the Gobbledok costume became greatly improved, but the range of expressions still had to relate to the first version. Smiths, aware of the success, later had the agency create a list of "rules" for the creature's behaviour.

The Gobbledok's trademark Red, Yellow, and Blue mohawk and hairdo was originally inspired by a popular receptionist at George Patterson's at the time of its inception, the colours subliminally suggested Smith's packaging.

Oh, and purchase this album, please. Thanks!

credits

from The Offering, track released September 11, 2015
Personnel:
Richard D. Ruttenberg - Keyboards, bass, drums et al

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Richard D. Ruttenberg

Richard D. Ruttenberg is a film scorer and recording artist. Educated at the prestigious Berklee College of Music, his bands RiZe & Delicate Droids are both signed to Superfreq Records. "Four Beats and Some Sweets" & "Orgasm Raygun" are both available @ Beatport worldwide. He is also signed to STARKFutures Recordings. World renown guitarist Barry Finnerty proclaims him "The king of atmosphere". ... more

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